Pinterest exposed

    As you have probably one of my favorite things to discuss is Algorithm's. This week we are going to focus specifically on Pinterest's algorithm. Some of the factors that affect the algorithm are similar to other platforms. However, Pinterest does have their own criteria to meet. This shouldn't come as a surprise; they want to stand out from everyone else. 

    Relevance is huge in algorithms. It is important to put consent on a user's timeline that will keep them coming back time and time again. Therefore, key words and understanding each individual user is so important. Pinterest is very good at identifying what you are attracted to and displaying it on your timeline. 

    They are using a scoring system to rank if it is good content that should be pushed to users or not. The different categories they rank are domain, pin, and pinner quality. They use a few different criteria to come up with the score for each individual category. 

    Pinterest does a great job of putting good content on each user's timeline. I love seeing the similarities and differences between each platform and how they decide to push content top users.